Too much manual work
Information scattered across records, forms, spreadsheets, and disconnected tasks.
OUR STORY
Payroll shouldn’tbe the workbehind the work.
Every business has something it is trying to build. Payroll should support that ambition—not compete with it.
We’re building a simpler way to pay people, manage the details, and move forward.
LESS ADMINISTRATION. MORE ROOM TO BUILD.
THE PROBLEM
The work of paying people shouldn’t take you away from building your business.
Payroll touches some of the most important parts of a business: its people, its money, and its obligations. Yet the work around it can become fragmented, repetitive, and difficult to keep track of.
Too many things to track
Deadlines, payroll details, employee changes, and compliance tasks that need attention.
The problem isn’t that businesses don’t care about payroll. It’s that payroll asks too much of their time.
WHAT WE BELIEVE
Payroll shouldn’t require training.
It should just work.
The best software doesn’t ask people to become experts in its complexity. It makes complex work easier to understand, easier to manage, and easier to complete.
Less complexity.
More clarity.
More control.
OUR APPROACH
Not another layer of software.
A better way to get work done.
Surf is being built around the work businesses actually need to complete—not just another dashboard to navigate.
Start with what you need.
Use natural language to initiate supported payroll and employee workflows.
Move the work forward.
Surf Intelligence helps carry supported tasks through a more structured process.
Stay in control.
Review and approve important actions before they are executed.
THE PRODUCT
One place for the work
behind every payday.
Payroll is the starting point. Employee information, time records, reimbursements, reporting, and supported tax workflows help bring the wider process together.
Payroll
Pay details, payroll runs, and review workflows.
People
Employee records, onboarding, and self-service.
Taxes & compliance
Supported tax calculation, filing, and notice workflows.
Surf Intelligence
AI-assisted execution of supported tasks, with review where required.
/Ask SurfSURF INTELLIGENCE
A little less busywork.
Prepare this payroll for review and organize the employee pay details.
I’ve organized the payroll information. The prepared summary is ready for your review.
- Employee information organized
- Pay details checked
- Payroll summary prepared
Prepared payroll · Sample data
W-2 employees + 1099 contractor
3 people$10,818.46
W-2 employees + 1099 contractorTHE PEOPLE
Built around a simple idea.
Shaped by the people doing the work.
We’re building Surf for the founders, operators, accountants, and teams who carry the responsibility of paying people correctly and keeping the business moving.
Our goal is simple: make the work behind payroll easier for the people responsible for it.
FROM THE FOUNDER
Payroll shouldn’t
require training.
It should just work.
That belief is at the heart of Surf: make the complicated parts easier, keep people informed, and help businesses spend less time managing payroll and more time building what comes next.
Jaya Prakash PeddineniCEO & Co-founder, Surf